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The Brief Effect

13 Apr 2020

It’s the morning after the night before. You’ve checked. You’ve chased. You’ve hustled.


It’s 09:32 and you’re still waiting for it. Your brief. Tick. Tock. Tick. Tock. You can’t chase again, can you? You’ll be pestering them. Yes, better not. I’ll put the kettle on and wait.


Okay, better make myself useful. “Hey troop, is there anything else that I can help you all with today? Any short writing pieces or referencing tasks?”


Kaboooom! One new email. And there it is. The brief you’ve been waiting for.


We’ve noticed that this phenomenon is instigated at the exact point we reach out to other members of the team to ask for help.


“Hey guys, can I help?"


“Yea sure, have a look at…”


“Wait up. Just got the brief.”


Welcome to The Brief Effect. The brief moment of offering to help someone else before your brief arrives.

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